Does your website bring you new business? Putting up a site and leaving it to “do its own thing” is not the answer. Sugar’s online marketing services can help to bring new traffic to your website and increase the likelihood of receiving more enquiries.
Good quality incoming links are one of the most important factors in determining how a page is ranked in Google. At Sugar we can advise you on how to establish quality links and carry out an on-going link building campaign.
PPC (Pay per Click)
Pay-per-click campaigns can provide instant traffic. You control where and when your site appears. The budget for your advertising is set by you. Our advice is always to see advertising as a short-term solution. The fact is a search result brought up in the natural results is far more cost-effective. However, with the amount of competition for certain keywords and key phrases a PPC campaign can fill in the gaps left by underdeveloped SEO.
The rise of social media has had a huge impact on how public relations is carried out. Now, more then ever, a business has the ability to take control of their own story and promote it via social networking. At Sugar we work with clients to develop effective channels for spreading your message and increasing the impact of your press releases.
Email may be “old hat” in this age of texting and chatting, but if used correctly, it can be a powerful addition to any marketing strategy. Sugar’s email service provides the ability to send out great looking html emails, manage your subscriber lists and track your results with powerful analytics. We bill on a “pay as you go” basis, so there are no monthly charges to worry about.
The home page of your site may not be the most effective destination for someone clicking on a Google advert or opening a link on your email newsletter. A “Landing Page” can help to support the message in the ad and prompt the visitor to carry out the desired action, i.e. send an enquiry. When a visitor clicks on an ad they generally want to know:
- Is this the right place?
- Is this how I imagined it would be?
- Should I click the back button?
- Does this look trustworthy?
- How much time is this going to take?
The landing page needs to address all these issues immediately. If the design is not focused enough you can expect the user to lose interest.