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Helvetica is 50 today

Posted by on May 10, 2007 in News | No Comments

Where would we be without a great font like Helvetica? This classic typeface started life as Neue Haas Grotesk, but thankfully it was renamed in 1960 after the Latin name for Switzerland, Helvetia.

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This is a typeface you’d take home to meet your Mother, it’s dependable, solid, no-nonsense. No wonder it’s been used by some of the biggest brands in history. Orange, American Airlines, 3M, Currys, Toyota and many, many more.

Helvetica has inspired a whole book called Homage to a Typefaceir?t=sugawebdeve-21&l=ur2&o=2 and an upcoming film has been devoted to it’s clean, uncluttered loveliness. It’s all a bit much really.

Now if you want my opinion, I’m a Gill Sans man!